Close
Let us set the scene: You run into a convenience store for a quick coffee, and as you pass the snack shelf, you think, “That coffee could use a friend.” But which friend among a sea of choices? Do you go with a Hostess Twinkie? Tastykake’s Kandy Kake? A Donut Cake from Entenmann’s? An Oatmeal Creme Pie from Little Debbie? The choice is so hard!
Well, Wonder Bread is about to make that choice even more difficult. The brand every kid had in their lunchbox for their PB&J or bologna sandwich is entering the snack world. Wonder, a brand that’s been around since 1921, is adding snack cakes to its lineup of sandwich bread, rolls, English muffins, and bagels.
Wonder Releases New Snack Cake Lineup
Wonder / Allrecipes
Wonder's new line of snack cakes is described as "a nostalgic yet modern take on convenience and indulgence…Perfect for a quick morning treat, lunchboxes, or as an afternoon pick-me-up." Here are the new products we can look forward to this year:
- Crème Filled Confetti Cakes
- Crème Filled Chocolate Cupcakes
- Pecan Cinnamon Twists
- Glazed Honey Buns
- Iced Honey Buns
- Brown Sugar Cinnamon Donut Sticks
- Frosted Mini Donuts
- Powdered Mini Donuts
- Crunch Donuts
- Pecan Cinnamon Twists
- Cinnamon Rolls
- Peanut Butter Wafers
We couldn’t help but notice that those tasty treats look awfully familiar to Little Debbie favorites like the Pecan Spinwheels and Honey Buns (same name, no less), and Hostess staples like the Donettes and Cupcakes. Now we’re left to “Wonder,” do we really need another brand to make our choices even more difficult than they already are?
We say the more, the merrier, even if they do resemble existing ones. Really, how many actual unique forms can a snack cake take? Little Debbie’s Swiss Rolls are basically the same as Drake's Yodels, right? Both seem to have been introduced around 1962 or 1963, so it’s hard to know which came first. Most companies have a snack that’s similar to at least one other brand. We foresee a taste test comparison in our future…It’s hard work, but someone has to do it!
The new products are rolling out at various retailers now. They will be available in single-serve and multi-serve sizes, allowing you to buy one to go with your aforementioned coffee or grab a pack for the whole crew to enjoy.
Was this page helpful?
Thanks for your feedback!
Tell us why!
Other
Submit
