Close
Credit:
Sam's Club / Allrecipes
Key Takeaways
- Snack Factory has released a new sweet version of its popular Pretzel Crisps.
- The treat combines salty, crunchy pretzels with a chocolatey, dessert-inspired twist.
- The limited-time flavor is available now at Sam's Club, but will be rolling out to retailers nationwide soon.
Summer snacks, both new and old, are ready to stake their claim on store shelves, and we’re more than happy to welcome them in. So far, it looks like several fresh arrivals are vying for the title of 2025’s top flavor trend. Will it be the Southern classic key lime pie? The nostalgic creamsicle? Or the always-iconic s’mores?
Another contender? Pretzels. Between two new pretzel-filled Rice Krispies Treats Bliss Bars from Kellanova, Oreo’s latest Chocolate Covered Pretzel Cookies, and Celebration Cake Pretzels spotted at Trader Joe’s, it’s looking like salty-sweet might be the flavor combo of the moment.
Now, a brand-new treat at Sam’s Club might just tie all those trends together—because, according to shoppers, it satisfies every summer craving in one bite.
Snack Factory Just Dropped New S’mores Pretzel Thins at Sam’s Club
Pretzel Crisps, a long-time snack staple at Sam’s, have proven they’re more than just a vehicle for cheese and dips, fully landing in the sweets aisle and reinventing what a pretzel snack can be.
We’ve come to count on the brand for seasonal sweet spins, like last year’s Pumpkin Spice White Crème Pretzel Crisps and the festive White Crème & Peppermint Covered Pretzels. Snack Factory just seems to get it right every time—coating the crisps in just enough rich flavor to satisfy your sweet tooth while still keeping that signature pretzel snap and salty contrast.
Now, it’s done it again—this time with a flavor we can’t believe didn’t already exist. S’mores Pretzel Crisps have officially hit Sam’s Club shelves, and fans are already “100% in.”
Allrecipes / Snack Factory
Inspired by the classic campfire treat, these new crisps swap the graham cracker for a salty pretzel base, then layer on the flavor. Each thin is dipped in a rich dark chocolate coating and finished with a marshmallow-flavored drizzle. The result is sweet, salty, and summery—no campfire required.
Given the number of winning treats already in Snack Factory’s Indulgent line, some shoppers are falling in love even before the first bite. “Stop it right now!!! S’mores pretzels!!! Wow!! NEED!!!” one fan commented. “Ideal flavor!” said one user, while another agreed, “Marshmallow FTW every single dang time!!!”
Meanwhile, shoppers who have tried the s’mores flavor report that it fully delivers. “I picked up the s’mores pretzels from Sam’s, and it’s so good. It’s dangerous,” one reviewer warned. “Fantastic,” said another. “These things are way too good—currently a household favorite here.”
Right now, the sweet-and-salty snack is available at Sam’s Club for $9.48 for a 20-ounce bag. And if you’re not a club member, good news: they’re also available for a limited time at retailers like Kroger and Target, where you can snag a four-ounce bag for $4.69.
At this point, the summer snack of 2025 may already be decided—all that’s left to do is stock up.
Explore more:
Was this page helpful?
Thanks for your feedback!
Tell us why!
Other
Submit
